"I am worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive." - John Elkington, business author
How much green space do you see in Zibi's plan?
What does sustainability mean? Who are all these buildings aiming to serve?
Zibi is proposing energy-efficient condos. This does not make the project sustainable.
A truly sustainable project begins with addressing who and what the land is for: This Sacred Island is an inapropriate place for condos, regardless of their energy-efficiency. Zibi's proposal in its conception, is simply not sustainable.
Zibi's marketing tactic is incredibly vigorous green-washing. What about social sustainability? Thousands have marched in protest of this development, and Zibi is facing the First Nations in court this September.
Sustainable development as defined by the IUCN World Conservation Union: "The core of mainstream sustainability thinking has become the idea of three dimensions, environmental, social and economic sustainability."
The 3 pillars of Sustainability